Media is a channel for any effort to gain both attention and potential investors.
Dr. William Lawrence, director of the North Africa Project, discussed this in relation to publishing scientific research during one of his projects, but this could be applied to any area of study or work.
Lawrence said flying under the radar cuts the spark of more collaboration between similar projects as well as connecting to broader ones. Publicity not only brings the various pieces together, but it attracts more researchers and hopefully donors.
If the work is progressive or successful, then it should be recognized to sustain the original funding as well as earn more.
“People will pay for things they see are working,” Lawrence said.
NGOs can obtain the same benefits if their work is highlighted and success reported.
Of course funding is critical, but it’s not everything. NGOs are especially adaptable to thrive when finances are low, so they, more than anyone, understand the other importance of media attention.
The 21st century will revolve around change from the bottom, which is the grassroots level. For this wave of activism to be successful, the various groups must learn to network with each other, which would be most probable online.
The NGO network of Morocco, from what we encountered, is not only exploding in numbers but also finding connections within the level.
Tammia.ma is a website like a database of profiles of NGOs in Morocco. Though this is not an outlet for interaction between them or to publish their projects, it is a step closer to opening this movement to the public.
Anyone can look up groups and their mission to see what is already being done and who they are working with.
So the question is should the publicity they need to attract more volunteers and investors be in mainstream mediums or should NGO manage their own media outreach or should there be a collective grassroots media movement in which any group anywhere could have access to.
Regardless of the most successful outlet, publicity is critical to sustain.
Dr. William Lawrence, director of the North Africa Project, discussed this in relation to publishing scientific research during one of his projects, but this could be applied to any area of study or work.
Lawrence said flying under the radar cuts the spark of more collaboration between similar projects as well as connecting to broader ones. Publicity not only brings the various pieces together, but it attracts more researchers and hopefully donors.
If the work is progressive or successful, then it should be recognized to sustain the original funding as well as earn more.
“People will pay for things they see are working,” Lawrence said.
NGOs can obtain the same benefits if their work is highlighted and success reported.
Of course funding is critical, but it’s not everything. NGOs are especially adaptable to thrive when finances are low, so they, more than anyone, understand the other importance of media attention.
The 21st century will revolve around change from the bottom, which is the grassroots level. For this wave of activism to be successful, the various groups must learn to network with each other, which would be most probable online.
The NGO network of Morocco, from what we encountered, is not only exploding in numbers but also finding connections within the level.
Tammia.ma is a website like a database of profiles of NGOs in Morocco. Though this is not an outlet for interaction between them or to publish their projects, it is a step closer to opening this movement to the public.
Anyone can look up groups and their mission to see what is already being done and who they are working with.
So the question is should the publicity they need to attract more volunteers and investors be in mainstream mediums or should NGO manage their own media outreach or should there be a collective grassroots media movement in which any group anywhere could have access to.
Regardless of the most successful outlet, publicity is critical to sustain.
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